Resources Library by ANA

Using the evidence

Traditional interviewing is heavily reliant on recall and reporting accuracy by a subject. New technology such as wearable lifelogging camera technology allows ethnographic information to be captured passively and over long periods of time. This...

Catalogue: Qualitative 2013: Brilliant Transformations

Author: Robert Cook

Company: Firefish

November 20, 2013

Research World (October 2013)

Big data and new technologies are creating huge new opportunities but are also changing the role and reach of market research, breaking traditional models. What are the latest developments and the implications for our sector?

Catalogue: Research World 2013

Author: ESOMAR B.V.

October 15, 2013

The next big thing

Quallies are always looking to increase their range of eclectic sources of inspiration, and that’s why we want to share our new tools and insights from the worlds of education, policing & the legal profession, TV interviewing and Experimental...

Catalogue: Qualitative 2013: Brilliant Transformations

Author: Andy Barker

June 15, 2013

Using the evidence

Traditional interviewing is heavily reliant on recall and reporting accuracy by a subject. New technology such as wearable lifelogging camera technology allows ethnographic information to be captured passively and over long periods of time. This...

Catalogue: Qualitative 2013: Brilliant Transformations

Authors: Robert Cook, Fiona Naughton

Company: Firefish

June 15, 2013

Games for research

In this advanced Games for Research playshop, Betty will steer away from ‘gamification’ and allow delegates to understand the use of fully immersive research games that use semiotics, avatars, linguistics, music/sound effects, consumer...

Catalogue: CEE Research Forum 2014: East Connection

Author: Betty Adamou

June 15, 2013

Facing the Internet landscape changes

The recent dynamic developments in technology have led to a shift in online media consumption and consumer behaviour patterns. It is clear that markets need measurement that can provide data on internet-users’ behaviours with different types of...

Catalogue: CEE Research Forum 2014: East Connection

Author: Lauris Lietavietis

June 15, 2013

Reality check

This paper highlights how this change in the research environment has created a greater need than ever to consider relevant context throughout the research process- from project planning right trough to analysis and reporting. It argues that common...

Catalogue: Qualitative 2012: Informing Strategic Decision Making And Action

Authors: Jessica Salmon, Bob Cook

Company: Firefish

November 8, 2012

Better answers to basic questions

Market research is happily embracing the possibilities offered by new technologies, such as online research communities, gamification and mobile surveys. Yet, with the proliferation of the internet, we will also have to do the hard work- getting the...

Catalogue: 3D Digital Dimensions 2012: (Online + Social Media + Mobile) Research

Authors: Piet Hein Van Dam, Roos Voorend, Robert van Ossenbruggen

November 6, 2012

Socialised research

We are now citizens of a socially networked mobile world where the default setting is “always on”. Embedded within the digital life streams of the millions of people online lies an abundance of data – in pictures, videos, words and...

Catalogue: Congress 2012: Accelerating Excellence

Authors: Graham Saxton, Shelley Zalis, Michael Rodenburgh, Jill Wiltfong

Company: Ipsos MRBI

September 13, 2012